The Scent of Madonna...

Update 23/03/2012: Farmers has confirmed they will have the exclusive launch for this fragrance in NZ around May 28!

Well, she does it ...again- this May.

Madonna is finally joining the cult of celebrity fragrances and in collaboration with perfume giant Coty and perfumer Stephen Nilson, her debut fragrance, Truth or Dare will be released globally in May of 2012.

The fragrance is presented in what appears to be an opaque, milky coloured glass flacon, reminiscent of a flask of holy water, marked only with a logo comprising of the letter M and a cross above it. The scent itself is said to be a white floral with notes of  gardenia, tuberose, neroli, jasmine and lily, with a contrasting dark side of benzoin, vanilla, caramelized amber and musk.

Madonna took inspiration from her mother's perfume:

I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring—hence the name Truth or Dare” said Madonna to WWD.

The name Truth or Dare is a reprised title, from a documentary style movie released in 1991 that chronicles Madonna's sellout Blond Ambition tour. (The alternate title "In Bed With Madonna" was used in some non-US countries.) It is also the name of Madonna's new lifestyle brand that will include lingerie, footwear, fashion accessories and of course, fragrance.
Madonna and her daughter Lourdes already have an established fashion line called Material Girl, however the Truth or Dare enterprise will be targeted at the more mature 25-50 age group.

Truth or Dare  Eau de Parfum will be available in 30, 50 and 75mls and exclusive to Macy's from mid-March, 2012. We can expect to see it in New Zealand around May 28th.

A first look at the print advertising for the Truth or Dare fragrance. The global release date has been brought forward to April 2012.


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