Womanity - Homage or Pun?

Thierry Mugler's Womanity rolled out in NZ stores this week, but has received little fanfare.
The only eyecatcher that signals that Womanity has arrived, is an oversize pink paper bag with metal chain handles sitting forlornly in the counter display among a few boxes of perfume and lotion to keep it company.
If you weren't looking for it, you might just miss it.

Womanity is Thierry Mugler's homage to the sisterhood of women, and to indulge his fascination of what he describes as the "diverse and cultural blending of women".
Taken from the website: "The most important is what women learn from each other. Thats the Womanity connection. Its the transmission, the complicity, the secret involvement."

Mugler wanted this fragrance to capture "the countless faces of womanhood" and chose an unpredictable blending of sweet and savoury notes, such as green, milky fig and a molecular extraction of caviar. Whether you take this literally or figuratively decides whether this is indeed an homage or pun.

Womanity is available in 50ml and 80ml EDP in high end Farmers stores and boutiques. The 80ml will set you back between $189-193NZD. It is also available as a Shower Gel, Body Lotion and Spray Deodorant.

You can check out my full review here.


Post a Comment