Lady Gaga: Fame

Lady Gaga is due to release her first fragrance "Fame" in August 2012 for the US market and tentatively, October 2012 at Farmers for New Zealand. Just in time for Halloween and we cant wait!

The fragrance is shaping up to be one of the most anticipated perfumes on the celebuscent scene and has some pretty clever twists to it.

"Innovative technology allows this first ever black Eau de Parfum to turn invisible once airborne. This black-to-clear patent-pending fluid technology is a fantastic innovation that will be unveiled simultaneously with Lady Gaga Fame".

As to the scent itself, it sounds like a honeyed, fruity floral with a twist of dark herbaceous-ness.

"Lady Gaga Fame is based on push-pull technology, a unique aromatic structure that makes the ingredients interact to accentuate various aspects of each note simultaneously -- unlike the traditional fragrance pyramid -- and allows the scent to achieve a genuine metamorphosis. It’s unique because it’s not pyramidal with a top, middle and bottom note,” he said. “It has a trampoline structure — notes are rising at different rates that are quite random. Some accords will come out if you rub it, other accords will come out later. It has random propulsion and doesn’t have a classic linear drydown. We call it push-pull, and it will smell different on different people. There is a different volatility for different notes, and they’re of differing strengths. They work together harmoniously, but then they undergo metamorphosis on the skin, so you’re constantly surprised".

The fragrance is composed of three accords: dark, sensual, and light. The dark accord, which was inspired by the poisonous plant Belladonna that belongs to the Solanaceae family, evolves into an opulent and sensual accord of honey, saffron and apricot nectar. And finally, the light accord, composed of a rich floral scent of crushed Tiger Orchid and Jasmine Sambac, depicts timeless beauty, completing this fragrance composed of floral and fruity elements."

Fame is an Eau de Parfum which will be available in 3 sizes: 100ml (dubbed "The Ultimate Masterpiece"), 50ml, 30ml and a 10ml rollerball. Prices range from $79-$19 (USD).

Prices in NZD to be confirmed closer to the projected October release at Farmers.


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